Services
Paid advertising
Your ad budget, spent like it’s ours.
We are a specialist paid advertising agency in London, and we spend your budget as if it were our own. At Totally.Digital we plan Google Ads and PPC campaigns, write the ads, test them and report on the revenue they bring in, not only the traffic.
We are a Google Partner and have managed well over £3 million in ad spend. Our team learned the job running campaigns for in-house brands spending millions a month. We now do the same work for SMEs and in-house marketing teams across the UK.
Paid marketing puts you in front of buyers straight away
Paid ads show up as soon as a campaign goes live. Set up well, they reach the people you want at the moment they are ready to click, enquire or buy.
We use data at every stage, from keyword research and audience targeting to ad copy tests and landing page changes. We judge campaigns on high-intent traffic, quality leads and profitable sales rather than vanity metrics.
We:
- Build campaigns around your commercial targets rather than platform defaults
- Use analytics and first-party data to refine targeting and messaging
- Keep testing adverts, extensions and landing pages to lift conversion rates
- Report in plain English, so you can see what is working
We work in UK markets and know the compliance rules and competition that come with them.
Services include
A strategy built around your business
We do not use templates. We start by learning your business model, margins, sales journey and competitors.
We’ll:
- Align campaigns with your sales and CRM processes
- Map your audiences, buying stages and existing demand
- Analyse search demand and competitor activity in your market
- Identify quick wins as well as longer-term growth opportunities
From there we plan the mix of PPC, display and remarketing that fits your objectives. Creative, targeting and landing pages are developed together, so the message holds from the first ad impression to the conversion.
We speak plainly, back decisions with data and tell you where your budget is going and why.
Why work with us on paid
We do not set campaigns up and leave them.
What you get:
- Senior people. Your campaigns are run by people who have handled seven-figure monthly budgets.
- Open reporting. Our own tech pulls your ad, analytics and sales data into one place, so you see what each pound brought in.
- Paid and SEO together. Paid is planned alongside your SEO, content and wider digital activity.
- UK focus. A London team that knows UK users, sectors and regulations.
The aim is profitable growth, not a bigger spend for its own sake.
Project process
How we run a paid marketing project, from the first call to monthly reporting.
Discovery & research
Initial consultation
Market research & industry analysis
Audience segmentation
Budget planning
Strategy
Competitor analysis
Ad copy
Visual design
Platform selection
Implementation & optimisation
Analytics setup
Campaign setup
Bid management
A/B testing
Real-time adjustments
Continuous monitoring & reporting
Performance monitoring
Analytics review
Monthly reports
Regular strategy updates
Continuous improvement
FAQs
Common questions about our paid marketing work.
Google Ads and PPC, plus display, remarketing, analytics, landing page optimisation and tracking. Campaigns are built around your commercial targets and judged on high-intent traffic and profitable conversions.
Services
Other Totally.Digital services.