Data and analytics

All of your data in one place, making sense.

Our proprietary tech pulls your analytics, search, advertising and sales data into one place and makes sense of it, so you can see which channels and pages bring in enquiries and sales, and decide where to spend next.

What the data is for

Good data shows which parts of your digital marketing work and which do not. We turn the raw numbers from your analytics tools into findings that shape your SEO and online advertising.

What we offer

A data plan built around your business

We start with your business goals, your data problems and the systems you already have, and build the plan around them.

First we assess the data you collect now and how it is set up. The plan then covers how data is collected, how sources are joined up and how it is analysed.

We analyse the data and give you clear recommendations. Dashboards and reports are interactive and built for your team to use day to day.

Once the plan is agreed, we put it in place across your organisation and connect it to your existing systems. After that we monitor performance and keep supporting the setup as your needs change.

Project process

Four stages, from discovery to monthly reports.

01

Discovery and research

Initial consultation

Data assessment

Goal setting

02

Strategy

Data collection and integration

Analytics planning

Dashboard design

03

Implementation

Technical setup

Data analysis

Reporting setup

Findings and recommendations

04

Monitoring and reporting

Performance monitoring

Analytics review

Monthly reports

Regular updates and ongoing support

Most clients have more data than they can use and less insight than they need. Our tech pulls it all into one place and makes sense of it, so a report tells you what to do, not just what happened.

Rick Talbot

Digital Director / Totally.Digital

FAQs

Common questions about our data and analytics work.

What do data and analytics services cover?

Collecting, analysing and interpreting your digital data so it can inform business decisions.

What do you get from them?

Evidence for decisions about your digital campaigns and your customers’ experience on the site.

How is the data reported?

Through our own platform: one view of your analytics, search, advertising and sales data, with reports on whatever cadence suits you.

Why does it matter for digital marketing?

It shows how your digital marketing performs, how customers behave and how your market is moving. Planning starts from there.

How do you handle GDPR?

Services

Other services from Totally.Digital.

SEO

Technical SEO, content and links for the pages your buyers search for. We work from your own data, fix what stops important pages being crawled and read, and report on the searches that bring in enquiries.

Paid advertising

Paid search campaigns planned, built and managed alongside your SEO, with reporting on cost, leads and conversions.

SEO performance

Ongoing SEO for sites that already have a base: technical fixes, content and links, with reporting on the searches and pages that bring in enquiries.

Our own tech pulls your analytics, search and sales data into one place and makes sense of it, so you can see which channels and pages bring in enquiries and sales.

Website design and development

Websites designed and built for search, with the technical SEO in place before launch and any migration planned, with redirects mapped and tested before go live.