Insights

Back button hijacking is now an SEO risk: check scripts, ads and pop-ups before Google checks you

Search Console’s new AI visibility reports: what SEOs can measure before the clicks arrive

Google Analytics can now report Google Business Profile activity: what local businesses should set up

FAQ rich results are gone: should you keep FAQ schema on your website?

Do you need an llms.txt file? Google’s June guidance explained

To opt out or not? Weighing Google’s new AI Search toggle for UK businesses

What a good technical SEO retainer should include month to month

SEO reporting for non-SEOs: how to explain progress without hiding behind metrics

SEO specs for developers: the handover checklist that prevents expensive rework

B2B SEO for long sales cycles: building content that supports deals

Technical SEO triage: five fixes to prioritise when dev time is limited

SEO forecasting that stakeholders trust: estimating traffic, leads, and revenue in £

On-page SEO for service pages: how to structure a page that converts in the UK

Google Tag Manager governance: naming, versioning, approvals, and reducing tag risk

GA4 event strategy: building an events and conversions plan that maps to KPIs

Content refresh strategy: how to decide what to update, merge or reposition (without pruning)

Generative engine optimisation (GEO) for UK brands: what it adds to SEO and how to track it

Log file analysis for SEO: finding crawl waste and opportunity

Internal linking audit: hub pages, anchor text and link depth

Schema markup audit: finding rich result gaps and validating at scale

JavaScript SEO: rendering, hydration and prerendering

Core Web Vitals: how to diagnose and fix CWV at scale

Site migration SEO audit: pre launch checks, redirect maps and post launch QA

Backlink audits: how to find toxic links and build authority safely

15-point SEO audit checklist for 2026 (technical, content, links)

SEO Migration Failures: Examples of Traffic Declines from Ignoring SEO

Search engine basics: crawling, indexing & ranking

Key Events report gone from GA4? Where is Key Events report?

How to remove a page from Google forever