Technical SEO

Award-winning technical SEO that gets your pages found and read.

Technical SEO is the work that lets Google, and the crawlers behind AI answers, reach, read and index your pages. We audit your site, write a fix list your developers can work from, and check each fix after release.

We start with your market, your technology stack and your commercial goals, not a standard checklist. The fix list is ranked by how many important pages each fix affects, so your developers do the work that matters first.

It is also the base for AI search: AI answers can only draw on pages that crawlers can reach and read, so the same fixes get you into both.

• Technical audits that find what stops your pages being crawled, indexed or read
• Crawling and indexing fixes, including AI crawler access in robots.txt and at the server or CDN
• Site migrations: redirect mapping, checks on staging before launch, and monitoring after

We find your problems fast. If you have a capable development team, they get a prioritised fix list and we check each release. If you don’t, we fix it for you.

If your site is moving platform or domain, we plan and check the migration with you.

What the work covers

Technical SEO decides whether your pages can be found at all, in Google or in AI answers.

Our technical work aims at three things:

• Pages that can be crawled, indexed and read
• Pages that match the searches your buyers make
• Reporting that shows what was fixed and what changed

We work mostly with B2B brands, education providers, financial services and membership organisations.

SEO audits

An audit comes first. It shows how your site is built and how it performs in search before any work starts.

Each audit lists:

• Fixes that need little developer time
• Structural issues that need developer involvement
• Content gaps, and pages competing for the same searches
• Structured data that can earn richer results in Google

We then work with your internal team on the fixes, or make the changes directly.

Conversion optimisation

Clear layouts, fast pages and plain content help visitors enquire or buy once they arrive.

On key pages we:

• Refine key landing pages and user journeys
• Remove friction that stops users enquiring or buying
• Match page copy to the questions people ask before they buy

We stay in contact with your product, sales and development teams so changes fit your commercial priorities.

Link building and authority

Links from relevant sites still affect how well pages rank.

We do not sell links. We:

• Research relevant, reputable sites in your sector
• Pursue placements that add reputation as well as rankings
• Avoid shortcuts such as paid link networks, which can get a domain penalised

Links are chosen to support the pages and content you have now and plan to publish.

Content strategy and copywriting

Once the technical base is sound, content is the next layer.

We provide:

• Content strategy and topic mapping based on search data
• Optimised landing pages, guides and blog content
• Ongoing content maintenance and refresh programmes

Content is written to answer the questions your audience asks.

Analytics, reporting and ongoing support

Every engagement includes reporting from our own tech, which pulls your analytics, search and sales data into one place and makes sense of it.

You get:

• A dashboard and a regular report
• What is working and what is not yet
• Recommendations your team can act on

We stay on after the first round of fixes to check each release and refine the work with your in house team, developers and other partners.