Case Luggage

Case Luggage, a retailer of luxury and designer luggage brands including Tumi, Delsey, Brics, Kipling, and Samsonite, approached us following the relaunch of their website—a major Magento project. The relaunch had caused a severe drop in organic traffic, jeopardizing their revenue. With Christmas approaching, which accounted for 40% of their annual revenue, Case Luggage needed a quick turnaround.

Our approach began with a comprehensive technical audit to identify and rectify the issues affecting site performance. We implemented a series of complex onsite technical SEO changes, including redefining the site structure and revisiting the URL migration strategy. These measures were crucial in restoring rankings and traffic just in time for the holiday season.

In addition to technical SEO, we focused on optimizing the product pages and implementing a robust content strategy. This included creating engaging and keyword-rich content tailored to the luxury and designer luggage market. Our data & analytics team continuously monitored the site’s performance, allowing us to make data-driven adjustments in real-time.

Following the initial rescue mission, we adopted a more strategic approach to scale the site and improve its rankings further. Our efforts led to a 206% increase in organic traffic, a 200% increase in organic visitors, and a remarkable 706% increase in organic revenue. These results not only salvaged Case Luggage’s performance during a critical period but also set the foundation for sustained growth and visibility.