CCGroup

CCGroup knew SEO was going to be fundamental to its growth plans but had yet to invest in it. They tasked us with driving this new channel for them, aiming to lead the search results for ‘tech PR’. Initially, we focused on being visible for specialist, niche terms relating to their specialism to bring in targeted web queries.

Our strategy began with a thorough onsite audit, identifying opportunities to optimise meta titles, URL structures, and content. This foundational work ensured the site was technically sound and primed for better search engine performance. Building on this, we executed a creative content campaign, leveraging CCgroup’s extensive expertise to produce authoritative resources. These materials were designed not only to attract organic traffic but also to secure coverage and backlinks from reputable publications.

The content campaign focused on creating high-quality, niche-specific content that resonated with CCGroup’s target audience. By showcasing their expertise in mobile & telecoms, enterpriseTech, finTech, and mediaTech, we were able to position CCgroup as a thought leader in the tech PR industry. This approach not only increased their online visibility but also attracted high-quality backlinks from respected industry publications.

As CCGroup expanded internationally, we supported their SEO efforts to ensure consistent performance across new markets. Our international SEO strategy included optimising their content for different regions, building local backlinks, and ensuring that their site was accessible and relevant to international audiences.

The results of our collaboration were striking. Keywords related to ‘tech PR’ began to dominate the first page of search results, driving a significant increase in organic leads. CCgroup’s enhanced online presence also contributed to a substantial rise in form submissions and user engagement on the site. Our ongoing efforts in international SEO ensured that CCGroup maintained a strong presence in both domestic and international markets, reinforcing their reputation as a leader in tech PR.