365 Business Finance

365 Business Finance approached us with the goal of improving their rankings for the term “merchant cash advance.” At the time, they were ranking anywhere from 12th to 20th place and sought to improve and stabilise this ranking.

Leveraging our extensive experience with financial brands in the SEO space, we conducted a thorough site audit and uncovered significant onsite cannibalization due to over-optimization. Our strategy involved a comprehensive overhaul of the site, essentially dismantling it to rebuild it correctly.

This approach allowed 365 Business Finance not only to improve their rankings for “merchant cash advance” but also to rank for additional terms such as “business finance,” “unsecured business finance,” and “quick business finance.”

The results were remarkable. By implementing targeted technical SEO, content marketing, and a digital strategy, we achieved a 386% increase in top 10 keyword rankings. Additionally, organic traffic surged by 445%, and non-branded traffic increased by 73%. These improvements significantly enhanced 365 Business Finance’s online visibility and search engine performance.