CCgroup

Bringing in the leads for this tech PR firm

A tech PR agency specialising in mobile & telecoms, enterpriseTech, finTech and mediaTech

Goal

CCgroup knew SEO was going to be fundamental to its growth plans, but had yet to invest in it. They charged us with driving this new channel for them. The goal was to lead the search results for ‘tech PR’.

40% of leads come through organic search

Services

SEO

Content marketing

International SEO

Hubspot integration

Approach

Initially we were only concerned with being visible for specialist, niche terms relating to their specialism in order to bring in targeted web queries. We approached this with a two-pronged strategy which began with an onsite audit. The second part of the strategy was to execute a creative content campaign; CCgroup had a great deal of expertise which we harnessed to create niche, authoritative resources which not only spoke to CCgroup’s target audience but earned coverage and links from broader, related online publications. We have also assisted CCgroup with their international SEO after they expanded offices in The States.

CCgroup 2

Results

40%

40% of leads come through organic

1st

Ranked number one for 16 of its keywords

“CCgroup has worked with Totally for over 5 years resulting in SEO driving between 50% - 65% of all new business leads. Totally took the time to understand our often complex industry and continually review our strategy to make improvements and drive new leads in the developing markets we are moving into.”

Rose Chapman / Marketing manager

We want to work with brands and businesses that are ambitious.

If you like what you see and are looking for an agency to assist you with achieving those ambitions, then we might just be what you’re looking for.