Kabbee

The goal was to drive downloads of Kabbee’s app, and to do this they wanted to increase their visibility through SEO. Kabbee were only being found through branded search which was being driven by other marketing channels. If you want to read a bit more about Kabbee’s ‘journey’, you can here.

We needed a rigorous strategy if we were to drive traffic that was relevant – and scalable. We found that ‘location + minicab’ terms would yield the greatest opportunities so we devised a landing page strategy which would enable us to rank for said terms. We designed and developed a series of contextually relevant and customised landing pages which were rolled out on a trial basis. Once we validated the trial were able to implement the strategy and target at scale. The strategy was so successful that Kabbee were inundated with calls – we actually had to scale back some of the landing pages so they could better deal with demand.