Data & Analytics Agency

Tag Manager

Optimise Your Tracking with Tag Manager

Our Tag Manager services at Totally Digital are designed to simplify the management of your website’s marketing tags, ensuring accurate and efficient data collection. By implementing and configuring Google Tag Manager, we help you track user interactions, optimise marketing efforts, and gain deeper insights into your website’s performance.

The process starts with a thorough consultation to understand your tracking needs and current setup. We then conduct a comprehensive audit of your existing tags and data collection methods. Our team creates a customised tag management plan, implementing new tags and organising existing ones. We configure triggers, variables, and tags within the tag manager to ensure precise data collection. Throughout the implementation, we test and validate each tag to confirm accurate data collection. Once the setup is complete, we provide ongoing monitoring and maintenance to ensure tags remain functional and relevant as your website evolves.

Delivery Process

Our delivery process for Tag Manager ensures streamlined and accurate tag management.

Discovery

Understanding your tracking needs and auditing existing tags.

Strategy Development

Creating a tailored tag management strategy, including new tag implementation and organisation of existing tags.

Implementation

Configuring triggers, variables, and tags, and conducting rigorous testing.

Continuous Support & Optimisation

Ongoing monitoring and maintenance to ensure accurate and efficient data collection.

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