Services
Google Analytics Agency London
Turn your data into decisions that actually move the needle.
Totally is a specialist google analytics agency London helping UK organisations understand what’s really happening on their websites – and what to do next. From GA4 migrations and tracking fixes to dashboards and attribution, we turn confusing reports into clear insight your team can act on.
Most teams don’t need more data; they need better questions, cleaner tracking and reports that stakeholders can understand in minutes. As a dedicated google analytics agency, we help you get the fundamentals right, then build a measurement framework that supports your wider marketing, product and commercial goals.
Whether you’re handling high volumes of enquiries, applications or online sales, our aim is simple: to give you confidence in your numbers and a clear view of which channels, campaigns and pages are really performing. If you’re comparing options for a google analytics company, we’ll show you exactly how better measurement can support smarter investment across all your marketing.
Why Your Analytics Setup Matters
If your tracking is broken or inconsistent, every decision based on that data is on shaky ground. Common issues we see include:
- GA4 set up quickly with default settings
- Events and conversions not aligned to real business KPIs
- Inconsistent or missing tracking across forms, downloads and key journeys
- Multiple properties, views or tags with no clear governance
- Conflicting data between Analytics, CRM and ad platforms
A well-configured analytics setup gives you a single version of the truth and a clear view of what’s working, what isn’t and where to focus next. As your google analytics agency London, we help you fix the foundations, then build on them in a structured way.
Our Analytics Delivery Process
Our delivery process for Google Analytics London clients is built to be transparent, collaborative and outcome-driven.
Discovery
We start by understanding your goals, current reporting, tech stack and stakeholders. We review existing properties, tags and dashboards to see what’s working, what’s missing and where the biggest risks sit.
Audit and Tracking Design
Next, we run a detailed GA4 and Tag Manager audit, then design a clean tracking framework. We map events, conversions and parameters to your real-world KPIs so that reports reflect the actions that matter most to your organisation.
Implementation and Validation
We implement or support the implementation of the new setup, working with your developers where needed. Every key event and conversion is tested and validated so you can trust the data from day one.
Dashboards, Training and Ongoing Support
Finally, we build clear dashboards, provide training for your team and agree a plan for ongoing optimisation. We monitor data quality, refine tracking as your site evolves and stay available to answer questions as your use of analytics matures.
Who We Work With
We work particularly well with UK organisations that see their website as a core acquisition or engagement channel, including:
- B2B and professional services firms
- Universities and education providers
- Financial services and fintech businesses
- Membership bodies and non-profits
If you have multiple teams relying on Analytics, conflicting reports or complex user journeys, a structured approach from an experienced google analytics company can make a significant difference to how you plan and measure all your marketing activity.
Why Partner with Totally for Analytics?
- We are practitioners, not just advisers – we design, implement and test tracking, not just talk about it.
- We understand both technical detail and commercial context, so our recommendations always tie back to your KPIs.
- We work comfortably alongside your in-house teams and other agencies, filling skill gaps without disrupting what already works.
- We communicate in plain English, making analytics accessible to everyone from marketing managers to senior leadership.
Ultimately, you get a measurement setup you can rely on and a partner who cares about clarity, not vanity metrics.