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Services

Paid Google Ads / PPC

Unlock the Power of Paid Marketing for Immediate Results

Our Paid Marketing services are designed to drive immediate traffic and conversions through strategic advertising. Having spent over £3 million on Google ads in our time as a Google partner, we like to think we know what we’re talking about. Our team has come from in-house brands spending millions a month; we can bring that experience, knowledge and insight to your SME.

Why Paid Marketing is Essential for Success?

Paid marketing allows for immediate visibility. Data-driven strategies ensure your advertising budget is spent efficiently, delivering high-quality leads or sales. Our tailored approaches ensure that your ads reach the right audience at the right time, driving both engagement and sales.

Services include

Comprehensive Paid Marketing Strategies Tailored to Your Needs

We start with understanding your business, goals, and target audience through detailed consultations and market research. This foundation allows us to create highly effective paid marketing strategies.

Our team conducts a thorough analysis of your industry and competitors to identify the most lucrative opportunities for your campaigns. We then develop a customised plan that can include PPC, display, and remarketing advertising.

The implementation phase involves creating compelling ad copy and visuals (all of which we can do in house), setting up campaigns across various platforms, and continuously monitoring performance to make data-driven adjustments. Regular performance reports keep you informed of the campaign’s success, highlighting key metrics and providing insights into areas for further optimisation.

Our process ensures that each step is meticulously planned and executed, from the initial discovery phase to continuous monitoring and reporting. We focus on creating ads that not only capture attention but also convert leads into customers, providing you with a competitive edge in the digital marketplace. By aligning our strategies with your business goals, we deliver results that drive growth and success.

Project Process

Our delivery process for Paid Marketing ensures a targeted and effective approach to optimise your business’s online presence.

01
Discovery & Research

Initial Consultation

Market Research & Industry Analysis

Audience Segmentation

Budget Planning

02
Strategy

Competitor Analysis

Ad Copy Creation

Visual Design

Platform Selection

03
Implementation & Optimisation

Analytics Setup

Campaign Setup

Bid Management

A/B Testing

Real-Time Adjustments

04
Continuous Monitoring & Reporting

Performance Monitoring

Analytics Review

Monthly Reports

Regular Strategy Updates

Continuous Improvement

Paid marketing is crucial for businesses looking to achieve immediate results. By leveraging targeted advertising strategies, Totally Digital helps you reach your audience effectively and maximise ROI. Our data-driven approach ensures every ad spend is optimised for success.
Rick Talbot
Rick Talbot
Digital Director / Totally.Digital

FAQs

Here are some common questions about our Paid Marketing services:

What is Paid Marketing?

Paid Marketing involves using various online advertising strategies, such as PPC, display ads, and remarketing, to drive traffic and conversions.

How does PPC work?
What is remarketing and how does it work?
How do you measure the success of paid marketing campaigns?
Why should I invest in Paid Marketing?

Services

Explore how Totally Digital can support your unique business needs and help you achieve your goals.

Insight & Strategy

Gain a competitive edge with strategic insights tailored to your business. We dive deep into market research, customer behavior, and competitor analysis to craft actionable plans that drive growth and success. Expect a thorough understanding of your market landscape and a clear path to achieving your business objectives, all backed by data-driven strategies.

SEO / Organic Marketing

Enhance your online visibility and connect with your audience through our Organic Marketing services. Our SEO and content marketing strategies are designed to deliver sustainable growth by focusing on relevant keywords and high-quality content that resonates with your target market. We ensure your website attracts and retains organic traffic effectively, leading to long-term success.

SEO Performance Agency

Our SEO Performance services are designed to enhance your website to improve search engine visibility and drive meaningful traffic. By leveraging advanced SEO techniques and data-driven strategies, we ensure your business achieves top search engine rankings and sustainable growth.

Data & Analytics Agency

Make informed decisions with our comprehensive Data & Analytics services. We provide insights that help you understand your audience and optimise your digital strategy for better results. Our detailed reports and analysis guide your next steps for continuous improvement, ensuring your strategies are always aligned with your business goals.

Website Design & Development

Our Website Design & Development services focus on crafting responsive, user-friendly sites that align with your brand. We prioritise functionality and growth, ensuring your website delivers a seamless experience across all devices while supporting your business goals.