Cynergy Bank: non-brand traffic, five times over
Non-brand organic traffic rose from 2k to 9.7k visits a month between January and September 2025 (Semrush estimate).
Search work for a UK bank, with non branded traffic measured in Semrush from January to September 2025
Project highlights
Cynergy Bank is a UK bank. In Search Console, ISA and bond searches account for much of its non branded clicks and impressions.
The problem
In January 2025 Semrush estimated Cynergy Bank’s non branded organic traffic, with searches for ‘Cynergy’ removed, at 2k visits a month. Semrush valued that traffic at £1.7k a month, the cost of buying the same visits through Google Ads.
Semrush’s site audit scored the site’s health at 67% in February 2025.
What we did
In January 2025 Totally.Digital started a technical SEO audit of cynergybank.co.uk and tracked the errors and warnings fixed each month in Semrush’s site audit.
What changed
All figures below are Semrush estimates, not the bank’s own analytics.
Non branded organic traffic grew from 2k a month in January 2025 to 9.7k in September 2025, a 385% increase.
The estimated value of that traffic at Google Ads prices rose from £1.7k to £12.8k a month, a 653% increase.
The site health score moved from 67% in February 2025 to 75% in July 2025 and held at 75% through August and September.
Since September 2025
In September 2025 we wrote content briefs for product pages, starting with commercial mortgages, and reviewed the page templates.
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