SEO

A few keyword tweaks and isolated fixes rarely add up. A strategy starts with your market and goals, maps topics to the pages that matter, fixes technical blockers in priority order, and builds content and links in a planned sequence.

Discovery (your goals, market, keywords and competitors), then a technical audit and strategy, then implementation (on site changes, content, monitoring and reporting). Ongoing work includes quarterly reviews, technical fixes, keyword research, competitor checks and strategy updates.

Technical fixes usually show in Search Console within weeks of release, once Google recrawls the pages. Content and links take longer, typically several months. We agree the measures with you at the start and report on them, so you can see what has moved and what has not.

They do different jobs. Paid ads stop when the budget stops; organic search has no cost per click. SEO work on landing pages can also help paid traffic convert. Many clients run both.

We track organic traffic, visibility for your priority topics, and the enquiries, applications or sales that come from search. Each report says what changed, what we think caused it, and what we will do next.

Important pages that are not crawled or indexed, weak internal linking, slow pages, unclear page intent, content aimed at the wrong searches, and thin coverage of a topic. Another common cause is content written without SEO input, or SEO advice that is not tied to commercial priorities.

Not usually. Most improvements come from fixing what you already have: technical clean up, site structure, internal linking and content targeting. We recommend a rebuild only when the platform blocks changes that matter. We handle any technical work, migrations included.

We look at four things: relevance to what you offer, the intent behind the search, how competitive it is, and its value to your business. Keywords are grouped into themes and each theme is mapped to the page that should rank for it.

Access to your analytics and Search Console, a clear view of your products or services and commercial priorities, and time with the people who know your customers. Work moves faster when someone on your side can approve and release changes.