OpenGenius
Seamlessly merging technologies for sustained visibility
Achieving a seamless merger without losing online visibility
Project highlights
OpenGenius, a company that helps organizations harness the power of visual thinking and mind mapping through software, approached us with the task of merging two independent technologies, DropTask and iMindMap, into a single platform, Ayoa. The challenge was to complete this migration in just six weeks without losing any online visibility.
We advised that a site migration was the best and most seamless way to merge these two brands. Our approach to every site migration is systematic, ensuring all complexities of a site are preserved and there are no drops in traffic. Given the tight deadline, we conducted a thorough link audit and link reclamation to maintain the existing rankings and traffic.
The project required meticulous planning and execution. We ensured that all redirects were correctly implemented, all backlinks were reclaimed, and the new site was thoroughly tested to ensure it was optimized for search engines. Despite the time pressure, we successfully completed the migration within the six-week timeframe.
The results were impressive. We managed a seamless site migration, maintaining 100% of the existing search rankings and hitting the six-week deadline. Additionally, user engagement increased by 30% post-migration, demonstrating the success of our strategy in retaining and growing the user base.
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