Generative Engine Optimization Agency

Be the brand AI recommends first.

Large language models and AI assistants are changing how people search. Instead of a list of links, users now see a single, summarised answer from tools like ChatGPT, Perplexity and Claude – and those answers are built from a shortlist of trusted sources.

Totally is a specialist generative engine optimization agency london helping UK organisations earn their place in those AI answers. We combine SEO, digital PR, and technical expertise to make sure your brand is cited in the right articles, guides and datasets – and that your own site is easy for AI crawlers to understand.

As a hands-on generative engine optimization agency, we focus on one thing: making it more likely that AI tools mention, recommend and link to you when your ideal customers ask important questions.

Why GEO Matters For Your Business

Generative engines don’t work like traditional search. They:

Pull from high-authority, topic-specific sources
Favour clear, structured content they can safely summarise
Reward brands that show consistent expertise and trustworthiness

If you’re not present in the right sources – or your own site isn’t technically accessible – you risk disappearing from a growing share of searches. A dedicated geo agency london helps you adapt early, rather than playing catch-up later.

We:

Identify which questions, topics and entities matter most to your organisation
Map where AI tools are currently pulling their answers from
Build a plan to get your brand surfaced in those conversations and citations

The result is a strategy that works with generative engines, not against them.

What Is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of improving your visibility inside AI-generated answers, not just on traditional search engine results pages. Where classic SEO targets rankings on Google, GEO aims to have your brand named, linked or quoted when someone asks an AI assistant for advice.

As a geo agency, we:

Place your brand in credible, topic-relevant coverage and resources
Optimise your own site architecture, schema and content so AI crawlers can easily interpret it
Align your messaging with the questions your audience actually asks AI tools

GEO blends PR, SEO, content strategy and AI-specific best practice. It’s about being in the sources that generative models trust, and structuring your own content so it feeds cleanly into those systems.

Tailored Services

How GEO Supports Your Wider Marketing

GEO doesn’t replace SEO, PR or content marketing – it amplifies them.

When you work with a generative engine optimization agency like Totally, we make sure that:

Your existing SEO and PR efforts are aligned with AI-driven opportunities
Content created for organic search can also be surfaced usefully by generative engines
Brand assets (thought-leadership, research, case studies) are placed where AI tools actually look

This gives your campaigns an extra layer of visibility. A strong GEO programme helps people encounter your brand whether they search in Google, ask ChatGPT or explore a vertical AI assistant in your industry.

Project Process

Our delivery process for GEO is designed to be transparent, collaborative and outcome-led.

01

Discovery

We begin by understanding your organisation, audience and priority questions. We review analytics, existing coverage and search data to see where you’re already visible – and where you’re absent in AI answers.

02

Technical Audit & GEO Strategy

Next, we audit your website’s technical health, schema, internal linking and content structure. We also analyse which third-party sites, publications and resources generative engines seem to favour in your space. From there, we create a GEO roadmap covering technical improvements, content gaps and citation opportunities – the core of our work as a geo agency london.

03

Implementation & Optimisation

We then roll out the plan:

Implementing technical recommendations
Structuring and refining key content
Supporting digital PR and outreach to secure high-value mentions

Performance is monitored from day one so we can see how changes influence both traditional search and AI-generated results.

04

Ongoing Campaign

GEO is not a one-off project. Models evolve, sources change and new assistants appear. We provide ongoing research, content briefing, technical refinement and coverage support, ensuring your brand remains part of the conversation as the landscape shifts.

Organic marketing is more than just SEO; it’s about creating meaningful connections with your audience. By focusing on high-quality content and data-driven strategies, we help businesses achieve sustainable growth and stay ahead in the digital landscape. At Totally Digital, we are committed to delivering results that matter.

Rick Talbot

Digital Director / Totally.Digital

FAQs

Here are some common questions about our GEO services:

What is a generative engine optimization agency?

A generative engine optimization agency helps brands become more visible inside AI-generated answers from tools like ChatGPT, Perplexity and Claude. Instead of focusing only on classic search rankings, we work on getting your brand cited in trusted sources, improving your site’s technical foundations and structuring your content so generative models can safely summarise and recommend it. The aim is to make it far more likely that AI assistants mention or link to you when users ask important questions.

How is GEO different from traditional SEO?

Traditional SEO targets positions on search engine results pages, using tactics like keyword optimisation, technical fixes and link building. GEO focuses on where generative engines get their information and how they choose which brands to reference. As a geo agency london, we pay particular attention to topical authority, high-quality coverage, structured data and entity-level optimisation – all of which help AI tools understand who you are, what you do and when to surface you in an answer.

Does GEO include technical SEO and on-site optimisation?

Yes. Technical SEO and content structure are central to GEO. If AI crawlers can’t easily access, interpret or trust your site, you’re unlikely to be used as a source. Our work as a generative engine optimization agency london includes auditing and improving site architecture, crawlability, schema, internal links and key content templates, so your owned assets are ready for both traditional search engines and generative engines.

How do you measure the impact of GEO?

Measuring GEO combines traditional SEO metrics with AI-specific observation. We look at organic visibility, relevant traffic and conversions as usual, but we also track how and where your brand appears in AI-generated answers over time. As your geo agency london, we provide clear, jargon-free reporting that explains what’s changing, which tactics are driving those changes, and how that links back to leads, revenue or other agreed KPIs.

Is GEO suitable for every business?

GEO is particularly valuable for organisations where prospects research carefully, ask detailed questions and rely on expert guidance – for example B2B firms, universities, financial services and membership bodies. If your audience is already turning to AI tools for advice and comparisons, working with a generative engine optimization agency can help ensure your brand is part of those conversations rather than left out of them.

Services

Explore how Totally Digital can support your unique business needs and help you achieve your goals.

Insight & Strategy

Gain a competitive edge with strategic insights tailored to your business. We dive deep into market research, customer behavior, and competitor analysis to craft actionable plans that drive growth and success. Expect a thorough understanding of your market landscape and a clear path to achieving your business objectives, all backed by data-driven strategies.

Paid Advertising Agency London

Maximise your ROI with targeted Paid Advertising campaigns. Our data-driven strategies ensure your advertising budget is used efficiently, delivering high-quality leads and conversions. We create and manage campaigns that bring immediate results and long-term growth, tailored to meet the unique needs of your business.

SEO Performance Agency

Our SEO Performance services are designed to enhance your website to improve search engine visibility and drive meaningful traffic. By leveraging advanced SEO techniques and data-driven strategies, we ensure your business achieves top search engine rankings and sustainable growth.

Data & Analytics Agency

Make informed decisions with our comprehensive Data & Analytics services. We provide insights that help you understand your audience and optimise your digital strategy for better results. Our detailed reports and analysis guide your next steps for continuous improvement, ensuring your strategies are always aligned with your business goals.

Website Design & Development

Our Website Design & Development services focus on crafting responsive, user-friendly sites that align with your brand. We prioritise functionality and growth, ensuring your website delivers a seamless experience across all devices while supporting your business goals.