Generative AI Results Optimisation Services (GEO)

AIRO is the key to success in a world where AI tools like ChatGPT and Perplexity are changing how people search for information – 400 million users have already signed up for Chatgpt. Instead of relying on traditional ranking signals (like Google & Bing use), AI platforms prioritise the citations your brand gets in relevant and authoritive sources – this is where our PR expertise comes in.

Technical SEO is a key part of AIRO. It keeps your website accessible to the robots that are searching for content relevant to users questions. Structuring content and aligning with the standards of the AI tools is an absolute must – just like with Google, if your content isn’t discoverable for some technical reason, you will never show up. Optimising for the crawlers is like organising a library – making your content easier to find – technical website improvements set the stage for AI-driven result visibility.

SEO has always (in the last 10 or so years anyway) been about optimising with a wide net, the algorithms are analysing everything to determine rankings – there’s some argument to be made that these search engines have almost lost control of their algorithms after having to refine them constantly. AI platforms however are taking a more focused approach. They are prioritising mentions and references in highly relevant sources to your business; instead of simply looking at volume, they’re tuned to context and authority within a specific topic or industry. This makes it easier to reverse engineer, but slightly harder to get the right mentions (unless you’re a global PR agency with exisiting connections).

If you brand isn’t showing up in the right conversations or on trusted, specific platforms, there’s a risk of being overlooked. AI-powered tools care less about generic backlinks and more about being included in the right conversations, artciles, lists, local coverage etc., making relevance more important than ever – this is why it’s necessary to involve targeted PR and a solid content base on your website. It’s all about being seen in the right places.

We’re in a network of over 80 agencies worldwide with existing press and media connections. We have a number of research agencies within the network ready to reverse engineer where the AI platforms are getting their information from, this then gives us a powerful edge to go out and use our connections to get you mentioned where it matters. We’re also seasoned SEO professionals, likely the reason you found this page in the first place!

Securing mentions on authoritative websites and leveraging industry-specific relationships is what we do best; we ensure your business is positioned exactly where it needs to be, that along with technical website audits to make sure your content is optimised to be discovered by both traditional search engines and the AI platforms. Our global reach and local expertise will help you dominate AI-driven search results across markets and languages.

GEO performance is measured using various analytics tools that track metrics such as keyword rankings, organic traffic, and conversion rates. But in the end it comes down to sales and leads… our average partnership is over 5 years, so clearly we are doing something right. We are more than happy to put you in touch with our current and past clients so you can hear first hand the impact we had on their business.