Data and analytics
Tag Manager
Google Tag Manager setup and management
We set up and manage Google Tag Manager so the marketing tags on your site are in one place and collect accurate data. With that in place you can track what visitors do on the site and see how each marketing channel performs.
We start by asking what you need to track and how it is set up now, then audit your existing tags. From that we write a tag plan: which new tags to add and how to organise the ones you already have. We configure the triggers, variables and tags in Tag Manager and test each tag before it goes live. After launch we monitor the setup and update it as your site changes.
Delivery process
Four stages, from the audit to ongoing support.
Discovery
We find out what you need to track and audit the tags you already have.
Tag plan
A plan for your site: which new tags to add and how to organise the existing ones.
Implementation
We configure the triggers, variables and tags, then test each one.
Ongoing support
We monitor the tags and fix them when the site or your tracking needs change.
Related services
Other services that often sit alongside Tag Manager work.
Related projects
A selection of our client projects.
