Nikon Industrial Metrology: product pages, found
Traffic to US product pages rose from 906 to 1,639 users a month after we rewrote the meta titles and H1s in February 2024.
Meta titles and H1s on Nikon Industrial Metrology’s US product pages, rewritten in February 2024
Project highlights
Nikon Industrial Metrology makes measuring and inspection systems. Its site, industry.nikon.com, runs in six locales.
The problem
In January 2024 the meta titles and H1s on the US product pages did not target specific searches. The APDIS page for the automotive industry had the H1 ‘APDIS in Automotive’, and Semrush estimated it received no organic traffic.
Semrush estimated organic traffic to the whole /en-us/products subfolder at 906 users a month.
What we did
In February 2024 Totally.Digital reviewed the pages in the product subfolder, then proposed and made changes to the meta titles and H1s of selected pages to match the searches buyers make for each product. Every change was logged in a tracker.
The APDIS automotive page’s H1 became ‘APDIS Automotive Laser Measuring & Inspection System’, with a meta title to match.
What changed
All traffic figures are Semrush estimates.
Six keywords for the APDIS automotive page entered Google’s top 10. Estimated visits to the page were 58 in February 2024 and peaked at 143 in October 2024; in January 2025 the estimate was 58.
Across /en-us/products, estimated traffic rose from 906 users a month in January 2024 to 1,600 by May 2024 and 1,639 by January 2025.
The /3d-laser-scanners/ subfolder was also removed from the products section in this period, which reduced the visibility of the products subfolder as a whole.
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