Specialists in the sectors where search is hardest.
Finance, education, charities, agencies and B2B technology. Each has its own history in search and its own rules, and we have the evidence in each one.
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Each page covers how that sector’s search results have changed, what AI answers are doing to them now, how we work, and the results we can show.
What search looks like in each sector right now
We took the 60 highest-volume UK searches in each sector and checked what Google shows for them. The gap is large: an AI answer appears on almost every finance search and on barely a third of charity searches, while agencies compete in a map pack as much as in the results. Technical SEO is the common foundation. What you build on it depends on the sector.
| Sector | Searches showing an AI answer | Showing local results | Showing ads |
|---|---|---|---|
| Finance | 93% | 0% | 20% |
| B2B and technology | 78% | 37% | 23% |
| Education | 73% | 0% | 2% |
| Agencies and PR | 65% | 65% | 17% |
| Charities | 37% | 30% | 5% |
Method: eight seed phrases per sector expanded in Ahrefs Keywords Explorer (UK), the 60 highest-volume matching terms kept, SERP features counted per term. Pulled November 2026.
What we bring to every sector
Award-winning technical SEO is the core. Around it: the strategy to beat your competitors, a group with more than 30 developers to build what we find, membership of the GlobalCom PR Network and contacts in international radio for the stories that earn links, Google Partner status for paid search alongside the organic work, and our own tech that pulls all of your data into one place and makes sense of it. International brands trust us with it.