Author: Rick Talbot

A site migration can cause a lot of disruption to your SEO if not handled carefully. To protect your rankings and traffic, you need a thorough SEO audit before launch, a carefully planned redirect strategy, and a detailed post-go-live quality assurance (QA) process. The key to a smooth migration is making sure your SEO signals—such as URLs, metadata, and internal links—are preserved and correctly updated throughout the move.